INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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https://link.springer.com/journal/41299/volumes-and-issues/24-4

Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time Study
—Thomas Aichner, Paolo Coletti, Frank Jacob, Robert Wilken [Google Scholar]

How a Corporate Influencer Co-creates Brand Meaning: The Case of Pawel Dillinger from Deutsche Telekom
—Andreas Hesse, Holger J. Schmidt, Carsten Baumgarth [Google Scholar]

Internal Reputation of the Firm: CEO Retention and Firm Market Performance
—Kaveh Moghaddam, Thomas Weber, Pouya Seifzadeh, Sara Azarpanah [Google Scholar]

Role of Public Relations in Corporate Reputation Management: A Study of PR Practitioners in Selected Multinational Organisations in Ghana
—Albert A. Anani-Bossman [Google Scholar]

The Reputational Costs of Corporate Litigation: Long-Term Media Reputation Damages to Firms’ Involvement in Litigation
—Michael Hadani [Google Scholar]

Understanding Celebrity Trust and Its Effects on Other Credibility and Image Constructs: A Qualitative Approach
—Shahzeb Hussain, T. C. Melewar, Constantinos-Vasilios Priporas, Pantea Foroudi, Waleed Yusef [Google Scholar]