POSTING TYPE: TOCs

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https://link.springer.com/journal/11747/volumes-and-issues/49-6

Advertising, incentives, and the upsell: how advertising differentially moderates customer- vs. retailer-directed price incentives’ impact on consumers’ preferences for premium products
—Chadwick J. Miller, Daniel C. Brannon, Jim Salas, Martha Troncoza [Google Scholar]

The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
—Jake Hoskins, Shyam Gopinath, J. Cameron Verhaal, Elham Yazdani [Google Scholar]

Should firms invest more in marketing or R&D to maintain sales leadership? An empirical analysis of sales leader firms
—Gautham Vadakkepatt, Venkatesh Shankar, Rajan Varadarajan [Google Scholar]

Space between products on display: the impact of interspace on consumer estimation of product size
—Yuli Zhang, Hyokjin Kwak, Marina Puzakova, Charles R. Taylor [Google Scholar]

Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program
—Alina Nastasoiu, Neil T. Bendle, Charan K. Bagga, Mark Vandenbosch, Salvador Navarro [Google Scholar]

When drivers become inhibitors of organic consumption: the need for a multistage view
—Robert Mai, Stefan Hoffmann, Ingo Balderjahn [Google Scholar]

From franchisee experience to customer experience: their effects on franchisee performance
—Pushpinder Gill, Stephen K. Kim [Google Scholar]

Self-oriented competitiveness in salespeople: sales management implications
—Wyatt A. Schrock, Douglas E. Hughes, Yanhui Zhao, Clay Voorhees, John R. Hollenbeck [Google Scholar]

Relating entertainment features in screenplays to movie performance: an empirical investigation
—Brianna JeeWon Paulich, V. Kumar [Google Scholar]

Correction to: Relating entertainment features in screenplays to movie performance: an empirical investigation
—Brianna JeeWon Paulich, V. Kumar [Google Scholar]

The differing impacts of brand-line breadth and depth on customers’ repurchasing behavior of frequently purchased packaged goods
—Philippe Aurier, Victor D. Mejía [Google Scholar]

Correction to: Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory
—Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury [Google Scholar]