Out of (and into) Africa Conference


African Consumer Marketing, Firm Strategies and Society, Virtual, 25-26 Oct 2021


Author: Haiyan Hu

Second “Out of (and into) Africa” Conference: African Consumer Marketing, Firm Strategies and Society (Sponsored by: Morgan State University, CIBER-CMCC, and Howard University)

Date: October 25-26 (Monday-Tuesday), 2021
Venue: Online (through Zoom)

Conference Chair: Dr. Omar J. Khan, Morgan State University (omar.khan@morgan.edu)


Following the success of the Inaugural “Out of (and Into) Africa” conference – International Symposium on African Consumer Marketing and Firm Strategies – which was held at the Graves School of Business and Management, Morgan State University, Baltimore in 2018, we are now excited to launch the next edition of the conference. This second edition of the conference is completely online (using the zoom platform), includes multi-HBCU involvement, and has three major tracks: firm strategy, consumer marketing, and society & institutions. We received strong
submissions leading to excellent selected papers, and now present the preliminary program for the Second “Out of (and into) Africa” conference!

We ask that all participants (authors, panelists, guest speakers, and audience members) please register immediately. Registration is quick and FREE of charge. Having provided the information requested on the registration form, you will be emailed (in a couple of weeks) a Zoom link for the conference. We hope to make this second edition of the “Out of (and Into) Africa” series an even more successful event than the first, and look forward to productive contributions by all.

Click here for the Preliminary Conference Program.