J Mar Res


Journal of Marketing Research, 58(5)


Relative Effectiveness of Print and Digital Advertising: A Memory Perspective
Vinod Venkatraman, Angelika Dimoka, Khoi Vo, and Paul A. Pavlou [Publisher] [Google Scholar]

The Minimum Wage and Consumer Nutrition
Mike Palazzolo and Adithya Pattabhiramaiah [Publisher] [Google Scholar]

How Association with Physical Waste Attenuates Consumer Preferences for Rescue-Based Food
Anna de Visser-Amundson, John Peloza, and Mirella Kleijnen [Publisher] [Google Scholar]

First-Price Auctions in Online Display Advertising
Stylianos Despotakis, R. Ravi, and Amin Sayedi [Publisher] [Google Scholar]

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices
Zixi Jiang, Jing Xu, Margaret Gorlin, and Ravi Dhar [Publisher] [Google Scholar]

Commercial Success Through Commercials? Advertising and Pay-TV Operators
Joonhyuk Yang, Jung Youn Lee, and Pradeep K. Chintagunta [Publisher] [Google Scholar]

Choosing the Light Meal: Real-Time Aggregation of Calorie Information Reduces Meal Calories
Eric M. VanEpps, Andras Molnar, Julie S. Downs, and George Loewenstein [Publisher] [Google Scholar]

Feeling Lonely Increases Interest in Previously Owned Products
Feifei Huang and Ayelet Fishbach [Publisher] [Google Scholar]

Overcoming the Cold Start Problem of Customer Relationship Management Using a Probabilistic Machine Learning Approach
Nicolas Padilla and Eva Ascarza [Publisher] [Google Scholar]

The Effect of Slow Motion Video on Consumer Inference
Yunlu Yin, Jayson S. Jia, and Wanyi Zheng [Publisher] [Google Scholar]