MPPC 2022

Introduction

AMA Marketing & Public Policy Conference, Austin, TX, 9-11 Jun 2022; Deadline 15 Nov

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits

Author: Hannah Finkelstein

AMA Marketing and Public Policy Conference

Austin, TX

June 9-11, 2022

Co-Chairs:

  • Stacey Finkelstein, Stony Brook University
  • Ann Mirabito, Baylor University
  • Marie Yeh, Loyola University Maryland

The Role of Marketing in Imagining a Better Post-Pandemic World: Addressing Structural Disparities, Sustainability and Social Change

As we reach towards a new normal, it’s important to consider ways that those of us in the MPPC community can advocate for hopeful, positive change, focusing on ways to reduce structural disparities, advocate for sustainability and harness the power of social change.

The COVID-19 pandemic has significantly impacted lives and livelihoods with consumers, businesses, and policy-makers grappling with job security, finances, caregiving, health concerns and more. Communities of color and women are disproportionately affected and economic disparities are clear. Globally, inequity is highlighted with limited vaccine access available to many developing countries. Going forward, we hope to highlight research that not only further understanding of the impact of these disparities but also investigations into strategies to attenuate them.

In keeping with our theme, we especially encourage sessions and paper that will focus on the following general topics:

  • Reduction of structural disparities and marketplace discrimination
  • Sustainability (both in terms of activities related to the environment but also in terms of mental and social health, as in, have our behaviors in the last year and a half been sustainable or not. What impact does that have on consumer well-being and marketing activities?)
  • Social Change
  • Health and Well-Being
  • Role of Public Policy in contributing to quality of life during and post-pandemic

Doctoral students and younger scholars are especially welcome in order to provide mentorship for the next generation of public policy researchers, and are encouraged to participate in the workshop jointly hosted by Baylor University immediately preceding the conference.

We invite proposals for posters, papers, and special session. See submission templates here:

The deadline for submissions is November 15, 2021. Find the full Call For Papers at:

https://www.ama.org/2022-ama-marketing-and-public-policy-conference-call-for-papers/