J Hist Res Mar

Introduction

Journal of Historical Research in Marketing, 13(2)

POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/1755-750X/vol/13/iss/2

Internet banking brand strategies amongst German commercial banks since the 1990s
Jan Körnert, Klemens Grube [Google Scholar]

Three historical narratives on advertising self-control in Brazil
Laís Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox Hemais [Google Scholar]

Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002
Marie Carpenter, Patrick Luciano [Google Scholar]

A history of content marketing
Fred Beard, Brian Petrotta, Ludwig Dischner [Google Scholar]