J Hist Res Mar
Introduction
Journal of Historical Research in Marketing, 13(2)
POSTING TYPE: TOCs
https://www.emerald.com/insight/publication/issn/1755-750X/vol/13/iss/2
Internet banking brand strategies amongst German commercial banks since the 1990s
—Jan Körnert, Klemens Grube [Google Scholar]
Three historical narratives on advertising self-control in Brazil
—Laís Rodrigues, Alessandra de Sá Mello da Costa, Marcus Wilcox Hemais [Google Scholar]
Emerging market orientation: advertising and promotion in the French telecommunications sector: 1952-2002
—Marie Carpenter, Patrick Luciano [Google Scholar]
A history of content marketing
—Fred Beard, Brian Petrotta, Ludwig Dischner [Google Scholar]