J Global Fash Mar


Journal of Global Fashion Marketing, 12(4)


Branded there, made here? How country equity influences fashion product consumers in China
Dong Shen, Feng Liu & Joseph Richards [Publisher] [Google Scholar]

The neglected unity-in-variety principle: A holistic rather than a single-factor approach in conceptualising a visual merchandise display |
Maria Logkizidou [Publisher] [Google Scholar]

Do verbal and visual nudges influence consumers’ choice for sustainable fashion?
Irene Roozen, Mariet Raedts & Laura Meijburg [Publisher] [Google Scholar]

The effects of political ideology and brand familiarity on conspicuous consumption of fashion products
Ganga S. Urumutta Hewage, Sona Klucarova & Laura Boman [Publisher] [Google Scholar]

Exploring skill requirements of local and multinational companies for entry level marketing professionals in the apparel industry in a developing country
Tamgid Ahmed Chowdhury & Nusrat Zaman Anon [Publisher] [Google Scholar]

The effect of perceived agility on intention to reuse Omni-channel: Focused on mediating effect of integration quality of Omni-channel
Sang-chul Son, Joonheui Bae & Kyung Hoon Kim [Publisher] [Google Scholar]