Intl Mar Rev

Introduction

International Marketing Review, 38(5)

INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs


https://www.emerald.com/insight/publication/issn/0265-1335/vol/38/iss/5

Big data-driven strategic orientation in international marketing
Shahriar Akter, Md Afnan Hossain, Qiang (Steven) Lu, S.M. Riad Shams [Google Scholar]

The determinants of international new venture performance: a review and future research agenda
Sheng Huang, Yunxia Zhu, Kun Zhang, Zhenkuo Ding [Google Scholar]

Guest editorial
Demetris Vrontis, John Hulland, Jason D. Shaw, Ajai Gaur, Michael Czinkota, Michael Christofi [Google Scholar]

International marketing studies in banking and finance: a comprehensive review and integrative framework
Enrico Battisti, Elvira Anna Graziano, Erasmia Leonidou, Ioanna Stylianou, Vijay Pereira [Google Scholar]

Searching for a new perspective on institutional voids, networks and the internationalisation of SMEs in emerging economies: a systematic literature review
Ofer Dekel-Dachs, Marta Najda-Janoszka, Peter Stokes, Amon Simba, Shlomo Tarba [Google Scholar]

A critical review of international print advertisements: evolutionary analysis, assessment and elucidations, from 1965 to 2020
Suniti Vadalkar, Gitesh Chavan, Ranjan Chaudhuri, Demetris Vrontis [Google Scholar]

Marketing innovation and internationalization in smart city development: a systematic review, framework and research agenda
Michael Christofi, Lea Iaia, Filippo Marchesani, Francesca Masciarelli [Google Scholar]

Three decades of export competitiveness literature: systematic review, synthesis and future research agenda
Justin Paul, Rahul Dhiman [Google Scholar]

A bibliometric review of ): past, present, and future
Naveen Donthu, Satish Kumar, Debidutta Pattnaik, Neeraj Pandey [Google Scholar]

Conflict in online consumption communities: a systematic literature review and directions for future research
Koblarp Chandrasapth, Natalia Yannopoulou, Klaus Schoefer, Tana Cristina Licsandru, Thanos Papadopoulos [Google Scholar]

Cross-disciplinary issues in international marketing: a systematic literature review on international marketing and ethical issues
Sheshadri Chatterjee, Sumana Chaudhuri, Georgia Sakka, null Apoorva [Google Scholar]