INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: Journal News

Author: David Lichtenthal

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2020 Outstanding Articles for the Journal of Business-to-Business Marketing

WINNER

VOLUME 27, 4

“How Technology- Based Startups Can Use Customer Value Propositions to Gain Pilot Customers”

Markus Kirchberger, Marc Wouters & James C. Anderson

Pages: 353-374

https://doi.org/10.1080/1051712X.2020.1831212

RUNNER UP

VOLUME 27, 2

“Tradeoffs in Supplier Attribute Ratings in Supplier Selection across Strategic versus Non-Strategic Purchases”

Derrick Boone Sr., Michelle D. Steward, James A. Narus & Michelle L. Roehm

Pages: 97-109

https://doi.org/10.1080/1051712X.2020.1748319

The main criteria to use in your the selection process: (1) overall contribution of the paper to our field of business marketing, and (2) the likelihood of greatest impact to our field in the future.