INTEREST CATEGORY: SECTORS
POSTING TYPE: Revisits

Author: Kyun Hoon Kim

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Journal of Global Scholars of Marketing Science

Special Track on ‘Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications’

Extended Abstract Submission Deadline: Sept. 15, 2021

Full Paper Submission Deadline: Dec. 7, 2021

2021 Global Fashion Management Conference at Seoul/KSMS International Conference
https://2021gfmc.imweb.me/

Journal of Global Scholars of Marketing Science
https://www.tandfonline.com/toc/rgam20/current

Selected papers from the submissions to ‘Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications’ track of ‘2021 Global Fashion Management Conference at Seoul/ KSMS International Conference’ will be considered for possible publication in a regular issue of Journal of Global Scholars of Marketing Science.

The spread of fake news, misinformation and disinformation about brands and companies have long since been a chronic problem for many in society and thus has received much scrutiny among scholars, practitioners and policymakers in recent years. Such falsehoods are highly susceptible to online dissemination (Borges‐Tiago et al. 2020), that greatly undermines trust in brands and institutions (Pummerer et al., 2020), influence attitudes and behaviours in relation to corrective or prevention measures (Chen and Cheng, 2019) and adds to the overabundance of (mis-)information that makes it difficult for individuals to find trustworthy sources – an overabundance known as an ‘infodemic’.

In reviews of the relationship between fake news and brands, studies (e.g., Berthon and Pitt, 2018; Berthon et al. 2018, Plangger and Pitt, 2020) have pointed out that brands can both be the enhancers and victims of fake news. Fake news tends to attract attention because it more easily fits into peoples’ prejudices. Brands are also known to fund fake news sites both directly and indirectly. While digital and social media have provided brand managers powerful tools to better engage with consumer, these features have also allowed fake news to be transmitted more easily without prudent editorial judgment.

Against this backdrop, this special issue offers a timely and critical analysis of research and practice that focus on the impact of fake news, misinformation and disinformation in the context of brand management and communication through, by established and new scholars as well as practitioners in the field. Submissions are encouraged through means as varied as theoretical and conceptual explorations, methodological studies, case studies, systematic literature reviews, and participant-observation research. A non-exhaustive listing of topics of interest would include state-of-the-art papers on the following:

• Discussing brands’ vulnerability to fake news.
• Discussing the philosophical evolution of fake news and its impact on brands – modern and postmodern perspectives.
• Discussing theoretical and systematic framework for the analysis of disinformation and manipulation in the context of branding and brand management.
• Discussing the consumer implications in terms of attitudes, behaviours, or relationships in relation to misleading, inaccurate, and false information by brands.
• Discussing data driven insights from digital and social media regarding fake news and brands.
• Identifying professional practices and professional routines that help brands to combat the disinformation phenomena.

Special Track Chair: Dr. Isaac Cheah, (Co-Editor-in-Chief of Journal of Global Scholars of Marketing Science), Associate Professor of Marketing, School of Management and Marketing, Curtin University, e-mail: Isaac.Cheah@cbs.curtin.edu.au

Extended Abstract Submission to the 2021 GFMC/KSMS JGSMS Track:

Deadline: Sept. 15, 2021
Authors should submit an extended abstract including everything, which should be less than 5 pages (single-spaced, Times New Roman, 12 pt. font, 1-inch margin on all sides).
How to submit: Check the 2021 GFMC/KSMS homepage for the link and instructions. Be sure to select the “Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications’ track
All papers will be reviewed for their fit, theoretical, and methodological rigor, and contribution to both theory and practice.

Full Paper Submission to the JGSMS:

Deadline: Dec. 7, 2021
For papers initially submitted to the 2021 GFMC/KSMS, those selected by the JGSMS EIC will be invited to submit full papers to the JGSMS regular issue. Authors of those papers will be notified of submission to the JGSMS within two weeks after the conference.
The invitation to submit a full paper however does not guarantee a publication of the paper.
All submissions are subject to the formal double-blind review process of JGSMS.
Manuscripts must be electronically submitted through the JGSMS submission system (https://mc.manuscriptcentral.com/rgam)