INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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Editorial

Introduction to the Special Issue on Data and Methodological Issues for New Insights in International Marketing
—Kelly Hewett and Donald R. Lehmann [Publisher] [Google Scholar]

Commentary

Special issue on Data and Methodological Issues for New Insights in Global Marketing: A Commentary
—Katrijn Gielens [Publisher] [Google Scholar]

Dealing with Common Method Variance in International Marketing Research
—Hans Baumgartner and Bert Weijters [Publisher] [Google Scholar]

Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research
—David A. Griffith, Tereza Dean, and Jessica J. Hoppner [Publisher] [Google Scholar]

Geometrical Measurement of Cultural Differences
—Wolfgang Messner [Publisher] [Google Scholar]

Perceived Export Performance: A Contingent Measurement Approach
—Arash Sadeghi, Elizabeth L. Rose, and Tage Koed Madsen [Publisher] [Google Scholar]