POSTING TYPE: TOCs

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Faculty Research Incentives and Business School Health: A New Perspective from and for Marketing
—Stefan Stremersch, Russell S. Winer, and Nuno Camacho [Publisher] [Google Scholar]

R2M Index 1.0: Assessing the Practical Relevance of Academic Marketing
—Kamel Jedidi, Bernd H. Schmitt, Malek Ben Sliman, and Yanyan Li [Publisher] [Google Scholar]

Marketing Ideas: How to Write Research that Readers Understand and Cite
—Nooshin L. Warren, Matthew Farmer, Tianyu Gu, and Caleb Warren [Publisher] [Google Scholar]

Mickey D’s Has More Street Cred Than McDonald’s: Consumer Brand Nickname Use Signals Information Authenticity
—Zhe Zhang and Vanessa M. Patrick [Publisher] [Google Scholar]

When Algorithms Fail: Consumers’ Responses to Brand Harm Crises Caused by Algorithm Errors
—Raji Srinivasan and Gülen Sarial-Abi [Publisher] [Google Scholar]

They’re Just Not That into You: How to Leverage Existing Consumer–Brand Relationships Through Social Psychological Distance
—Scott Connors, Mansur Khamitov, Matthew Thomson, and Andrew Perkins [Publisher] [Google Scholar]

Gimmicky or Effective? The Effects of Imaginative Displays on Customers’ Purchase Behavior
—Hean Tat Keh, Di Wang, and Li Yan [Publisher] [Google Scholar]

How Marketing Perks Influence Word of Mouth
—Monika Lisjak, Andrea Bonezzi, and Derek D. Rucker [Publisher] [Google Scholar]

The Control–Effort Trade-Off in Participative Pricing: How Easing Pricing Decisions Enhances Purchase Outcomes
—Cindy Xin Wang, Joshua T. Beck, and Hong Yuan [Publisher] [Google Scholar]