INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/1352-2752/vol/24/iss/3

Practicing mundane consumer resistance in the REKO local food system
—Hanna Leipämaa-Leskinen [Google Scholar]

Luxury brands’ use of CSR and femvertising: the case of jewelry advertising
—Stephanie A. Pankiw, Barbara J. Phillips, David E. Williams [Google Scholar]

Exiting fieldwork “with grace”: reflections on the unintended consequences of participant observation and researcher-participant relationships
—Paolo Franco, Ye (Nicole) Yang [Google Scholar]

“Baranda”: structure and praxis of “Onibaranda” (micro-middlemen) in Yorubaland
—Isaac Akintoyese Oyekola, Oluyinka Olutola Olajire [Google Scholar]

The role of social media to generate social proof as engaged society for stockpiling behaviour of customers during Covid-19 pandemic
—Muhammad Naeem [Google Scholar]

Breach of trust and repair: the impact of salespersons words and actions on buyer trust
—Christopher A. Nelson, Annie Peng Cui, Michael F. Walsh [Google Scholar]

Determining the factors affecting brand authenticity of startups in social media
—Shayan Fouladi, Amir Ekhlassi, Kamal Sakhdari [Google Scholar]