INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/39/iss/6?

The influence of gender stereotyping and issue advocacy on consumer sentiment
—Nina Sissel Lucka, Fabio Caldieraro, Marco Tulio Zanini [Google Scholar]

Gen Y consumers’ brand loyalty: a brand romance perspective
—Dilan Tharindu Rathnayake [Google Scholar]

Consumers’ psychological reactance and ownership in in-game advertising
—Gunjan Malhotra, Sita Mishra, Garima Saxena [Google Scholar]

The role of psychological contract violation in shaping spurious loyalty
—Ya Zhang, Jing Zhang [Google Scholar]

How nostalgia forges place attachment and revisit intention: a moderated mediation model
—Heetae Cho [Google Scholar]

Social distancing behavior during COVID-19: a TPB perspective
—Tyson Ang, Shuqin Wei, Denni Arli [Google Scholar]

Community experience promotes customer voice: co-creation value perspective
—Bingcheng Yang, Hongyan Yu, Yu Yu, Miaoling Liu [Google Scholar]