INTEREST CATEGORY: MARKETING RESEARCH
POSTING TYPE: TOCs

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https://link.springer.com/journal/41270/volumes-and-issues/9-3

Editorial

Focusing on the quality and performance implications of marketing analytics
—Maria Petrescu, Anjala S. Krishen [Google Scholar]

Optimizing B2B product offers with machine learning, mixed logit, and nonlinear programming
—John V. Colias, Stella Park, Elizabeth Horn [Google Scholar]

Is my cross-promotion profitable? Evaluation of game-to-game cannibalization in free-to-play mobile games
—Jean-Baptiste Débordès, Gilles Caporossi, Denis Larocque [Google Scholar]

Brand loyalty explained by concept recall: recognizing the significance of the brand concept compared to features
—Takumi Kato [Google Scholar]

Incorporating negative and positive word of mouth (WOM) in compartment-based epidemiology models in a not-for-profit marketing context
—John Andy Wood [Google Scholar]

Positioning of private label brands of men’s apparel against national brands
—Pritha Ghosh, Subrata Saha, Shamindra Nath Sanyal, Swati Mukherjee [Google Scholar]

Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor’s marketing strategy
—Pedro Mendonça Silva [Google Scholar]

A qualitative analysis of the marketing analytics literature: where would ethical issues and legality rank?
—Imran Bashir Dar, Muhammad Bashir Khan, Abdul Zahid Khan, Bahaudin G. Mujtaba [Google Scholar]