Health Mar Quart

Introduction

Health Marketing Quarterly, 38(1)

INTEREST CATEGORY: SECTORS
POSTING TYPE: TOCs


Consumers’ experience with and attitudes toward direct-to-consumer prescription drug promotion: a nationally representative survey
Kathryn J. Aikin, Helen W. Sullivan, Jennifer Berktold, Karen L. Stein & Victoria J. Hoverman [Publisher] [Google Scholar]

The mediating role of patient satisfaction in the effect of patient visit experiences on word-of-mouth intention
Mahmut Akbolat, Cemal Sezer, Özgün Ünal & Mustafa Amarat [Publisher] [Google Scholar]

The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs: the case of Pfizer and Lipitor in the United States
Paul Sergius Koku [Publisher] [Google Scholar]

Impact of lifestyle diseases on income and household consumption: evidence from an emerging economy
Saravana Jaikumar, Shantanu Dutta & Neeraj Sood [Publisher] [Google Scholar]