J Strat Mar

Introduction

Journal of Strategic Marketing, 29(7)

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs


How to tackle global retail apocalypse using strategic omnichannel management?

What omnichannel really means?
Shahriar Akter, Tasnim M. Taufique Hossain & Carolyn Strong [Publisher] [Google Scholar]

Reviving social banking using relationship quality dynamics in a developing country
Umme Hani, Ananda Wickramasinghe & Uraiporn Kattiyapornpong [Publisher] [Google Scholar]

Future of brick and mortar retailing: how will it survive and thrive?
Jagdish N. Sheth [Publisher] [Google Scholar]

Omni-channel retailing: some reflections
Peter C. Verhoef [Publisher] [Google Scholar]

Examining the global retail apocalypse during the COVID-19 pandemic using strategic omnichannel management: a consumers’ data privacy and data security perspective
Sheshadri Chatterjee, Ranjan Chaudhuri & Demetris Vrontis [Publisher] [Google Scholar]