INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41272/volumes-and-issues/20-4

Special issue editorial: “Organizing for pricing excellence”
—Stephan M. Liozu, Andreas Hinterhuber [Google Scholar]

The adoption of pricing from an organizational perspective and its impact on relative firm performance
—Stephan M. Liozu [Google Scholar]

Value first, then price: the new paradigm of B2B buying and selling
—Andreas Hinterhuber, Todd C. Snelgrove, Bo-Inge Stensson [Google Scholar]

Factors that contribute to managers becoming engaged in unintentional price war
—Rick Cardot, Dick Boland, Stephan M. Liozu [Google Scholar]

Configurational theory and practices of firms employing multiple pricing policies: assessing effective and ineffective pricing recipes in multiple firm contexts
—Stephan M. Liozu, Sven Feurer, Andreas Hinterhuber, Arch Woodside [Google Scholar]

Online reviews and travel magazine awards: their influence on willingness-to-pay
—Amanda Belarmino, Tevfik Demirciftci, Liheng Zhang [Google Scholar]

Determining the optimal group rate in the hotel industry
—Yunmei Bai, Chun-Hung Tang [Google Scholar]

Sustainability of airlines in India with Covid-19: Challenges ahead and possible way-outs
—Anshu Agrawal [Google Scholar]

The age of intelligent retailing: personalized offers in travel for a segment of ONE
—B. Vinod [Google Scholar]

A fuzzy logic-based approach for progressive pricing of freshwater in Jordan
—Ghada Altarawneh [Google Scholar]

The influence of revenue management and inventory control on air shopping
—B. Vinod [Google Scholar]

Individual differences in the susceptibility of biases relevant in price management: a state-of-the-art article
—Dominic Bergers [Google Scholar]