TechSIG-Lazaridis Prize


Borah, Banerjee, Lin, Jain and Eisingerich (2020) have won the award for their paper in JM on improvised marketing interventions in social media


Author: Charles Hofacker

The AMA’s Innovation, Technology and Interactivity SIG and Wilfrid Laurier’s Lazaridis Institute are pleased to announce that the following article,

Abhishek Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain, and Andreas B. Eisingerich (2020), “Improvised marketing interventions in social media,” Journal of Marketing, 84(2), 69-91, doi:10.1177/0022242919899383.

has won the 2020 AMA TechSIG Lazaridis Prize for Best Paper for Research on the Practice of Marketing as it relates to Innovation, Technology and Interactivity. The award includes a total prize of $1,500 (USD).

The award committee accepted nominations earlier this year and then in a second step voted for the winning article. The committee consisted of

  • Nicole Coviello, Wilfrid Laurier University
  • Charles Hofacker, Florida State University
  • Catherine Tucker, Massachusetts Institute of Technology

Here are links to information about the authors:

The research mandate of the Lazaridis Institute is to investigate the key issues facing managers of technology firms as they move from start-up to stay-up and then, scale up in global markets. The Institute is affiliated with Wilfrid Laurier University in Waterloo, Canada.

The mission of the AMA’s Innovation, Technology and Interactivity SIG is to promote professional interaction among academics and professionals who share an interest in marketing high technology products and innovations, the application of technology in marketing, and the use of direct, digital and interactive marketing.