POSTING TYPE: TOCs

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Digitally enabled value co-creation at the bottom of the pyramid

Editorial

Digitally enabled value co-creation at the bottom of the pyramid
—Sanjit K. Roy, Bidit L. Dey & Yogesh Dwivedi [Publisher] [Google Scholar]

‘A social justice logic’: how digital commerce enables value co-creation at the bottom of the pyramid
—Hesty Nurul Utami, Eleftherios Alamanos & Sharron Kuznesof [Publisher] [Google Scholar]

Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security
—Chrysostomos Apostolidis, David Brown, Dinuka Wijetunga & Eranjana Kathriarachchi [Publisher] [Google Scholar]

Creating a brand community at the bottom of the pyramid: the case of a Cameroonian music platform
—Bernard Cova, Franck Barès & Anicet Nemani [Publisher] [Google Scholar]

Thinking, feeling and coping by BoP healthcare consumers: policy-based intervention in an emerging market
—Kumar Rakesh Ranjan, Sudeep Rohit, Rupanwita Dash & Ramendra Singh [Publisher] [Google Scholar]

How does value co-creation transform quality of life at the bottom of the pyramid?
—Shahriar Akter, Mujahid Mohiuddin Babu, Md Afnan Hossain & Umme Hani [Publisher] [Google Scholar]

From customer value co-creation behaviour to customer perceived value
—Thi Bich Hanh Tran & Anh Dung Vu [Publisher] [Google Scholar]