INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

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Communication

Disruptive Events and Associated Discontinuities: A Macromarketing Prescription
—Michael R. Hyman, Alena Kostyk, and Haseeb A. Shabbir [Publisher] [Google Scholar]

Communication

Commentary on and Further Extension of Stanley J. Shapiro’s Review of Milton Friedman: Fifty Years Later
—Raymond Benton, Jr [Publisher] [Google Scholar]

The Powers and Perils of Societal Advertising
—Christos Livas [Publisher] [Google Scholar]

Connecting Smallholders’ Marketplace Decisions to Agricultural Market Reform Policy in India – An Empirical Exploration
—Aashish Argade, Arnab Kumar Laha, and Anand Kumar Jaiswal [Publisher] [Google Scholar]

Cultivating Nature Identity and Ecological Worldviews: A Pathway to Alter the Prevailing Dominant Social Paradigm
—Vimala Kunchamboo, Christina Kwai Choi Lee, and Jan Brace-Govan [Publisher] [Google Scholar]

Book Reviews

Consumer Behavior: A Digital Native
—Damini Goyal Gupta [Publisher] [Google Scholar]

Foundations of Marketing Thought: The Influence of the German Historical School
—Raymond Benton, Jr [Publisher] [Google Scholar]

Milton Friedman Fifty Years Later
—Stanley J. Shapiro [Publisher] [Google Scholar]

Macro-Social Marketing Insights: Systems Thinking for Wicked Problems
—Andrés Barrios [Publisher] [Google Scholar]