GFMC 2021


Global Fashion Management Conference, held in conjunction with the Korean Scholars of Marketing Science, Conference, Virtual, 5-7 Nov 2021; Deadline 27 Aug


Author: Kyung Hoon Kim

2021 Global Fashion Management Conference at Seoul /
2021 Korean Scholars of Marketing Science International Conference

– Virtual Conference
– Conference Homepage:

1. Conference Date: November 5-7, 2021
2. Submission Deadline: August 27, 2021
3. Early Bird Discount Deadline: September 30, 2021
4. Conference Homepage:
5. Conference Co-chairs:
– Prof. Sandra Loureiro, ISCTE-Lisbon University Institute and BRU-Business Research Unit
– Prof. Jong-Kuk Shin, Pusan National University
6. Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland
7. Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University
8. Conference Hosts:
– Korean Scholars of Marketing Science
– Sogang University
9. Organizer:
– Global Alliance of Marketing & Management Associations
10. Partners:
– Australian & New Zealand Marketing Academy
– ISCTE-IUL-Lisbon University Institute
– New Zealand Asia Institute of the University of Auckland
– Pusan National University
– Changwon National University
– Korea Economy & Management Development Institute
– International Journal of Advertising
– Industrial Marketing Management
– Asia Pacific Journal of Marketing and Logistics
– Journal of Global Fashion Marketing
– Journal of Global Scholars of Marketing Science
– Journal of Global Sport Management
– Spanish Journal of Marketing-ESIC
– Journal of Interactive Advertising
12. Sponsoring Magazine: ACCESS
13. Joint Symposia
– 2021 SIMktg-GAMMA joint symposium
14. 2021 GAMMA Doctoral Colloquium
15. Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners – Hands-on Workshop
16. Tracks:
– Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
– MarTech-The Stakeholder-Technology Interface in fashion context
– Luxury Fashion Consumption in Post Pandemic World
– Issues and Challenges of Retail Fashion Marketing
– Consumer decision-making, Brand engagement & Happiness in the fashion context
– Artificial intelligence and product innovation
– “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
– Interactive Advertising and Contactless Fashion Experience
– The Sustainable Call for fashion brands from fast-fashion to Luxury
– Business Model Innovation and Life Cycle Management in Fashion industry
– XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
– Luxury Consumer Behaviour
– Marketing in the New Normal
– Retail Management in the Age of Digital Transformation
– Digital Marketing and Social Media
– Innovation Marketing
– The Hope of Neuromarketing
– Consumer Decision Making in Digitalized Experience
– AI, Branding, and Advertising in Fashion Marketing
– New Fashion Marketing & Management in a Post-Pandemic World
– Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
– Cross-cultural and International Marketing
– Sustainability in Fashion Management
– Rethinking business marketing in fashion and luxury supply chains
– Sustainability and luxury brand in digital marketing communicationc
– ESG(Environment, Social, Governance) Marketing & Brand Activism
– Digital Media and the Global Sport Industry
– Strategy, Trends & Innovation in Fashion, Beauty and Luxury
– Digital and technology driven marketing in fashion and beyond
– Medical & Wellness Tourism
– Marketing in General
17. For More Information:
– GAMMA Central Office: