INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

---

https://www.emerald.com/insight/publication/issn/0263-4503/vol/39/iss/5

The effects of pricing strategy on upgrade intentions
—Hsin-Hsien Liu, Hsuan-Yi Chou [Google Scholar]

Market-oriented business model for SMEs’ disruptive innovations internationalization
—Agneta Sundström, Akmal S. Hyder, Ehsanul Huda Chowdhury [Google Scholar]

Webrooming and showrooming: a multi-stage consumer decision process
—Srabanti Mukherjee, Swagato Chatterjee [Google Scholar]

How gamified branded applications drive marketing effectiveness?
—Timmy H. Tseng, Sara H. Hsieh, Crystal T. Lee [Google Scholar]

Mapping the themes and intellectual structure of customer engagement: a bibliometric analysis
—Mukta Srivastava, Sreeram Sivaramakrishnan [Google Scholar]

Differential effects of interpersonal relationships across functions on product and service innovation
—Feng Wang, Rong Cao, Siting Wu, Man Chen [Google Scholar]

Antecedents and consequents of user satisfaction on Instagram
—Aloisio Henrique Mazzarolo, Emerson Wagner Mainardes, Felipe Almeida Innocencio [Google Scholar]