Interview + Tribute

Introduction

An interview with Mahajan award winner Nirmalya Kumar, and tribute to Philip Kotler on the occasion of his 90th birthday

INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Dialog

Author: Nirmalya Kumar

The URL for this is here:

https://news.smu.edu.sg/news/2021/06/14/smus-professor-nirmalya-kumar-recognised-lifetime-contributions-marketing-strategy