Psych Mar


Psychology & Marketing, 38(8)


Methodological structure for future consumer neuroscience research
Lin He, Thomas Freudenreich, Wenhuan Yu, Matthew Pelowski, Tao Liu [Google Scholar]

Banks CSR‐fit, customers’ quality of life, and cross‐buying: A joint moderation model
Oluwatobi A. Ogunmokun, Seldjan Timur, Steven W. Bayighomog, Juliet E. Ikhide [Google Scholar]

Can planning prompt be a boon for impulsive customers? Moderating roles of product category and decisional procrastination
Bilwa Upadhye, Bharadhwaj Sivakumaran, Debasis Pradhan, Teidorlang Lyngdoh [Google Scholar]

Consumers as creative agents: How required effort influences willingness to engage
Xianfang Zeng, Mehdi Mourali [Google Scholar]

Gratitude and sustainable consumer behavior: A moderated mediation model of time discounting and connectedness to the future self
Jianping Liang, Leilei Guo [Google Scholar]

How do utilitarian versus hedonic products influence choice preferences: Mediating effect of social comparison
Aiping Shao, Hong Li [Google Scholar]

How does public recognition affect price sensitivity to green products? The role of self‐construal and temporal distance
Jian Gao, Jianguo Wang, Ainsworth Bailey [Google Scholar]

Is unnatural unhealthy? Think about it: Overcoming negative halo effects from food labels
Aparna Sundar, Edita Cao, Ruomeng Wu, Frank R. Kardes [Google Scholar]

Social good or self‐interest: Incentivizing consumer social media engagement behaviour for health messages
Helen Siuki, Cynthia M. Webster [Google Scholar]

The downside of scarcity: Scarcity appeals can trigger consumer anger and brand switching intentions
Alessandro Biraglia, Bryan Usrey, Aulona Ulqinaku [Google Scholar]

The effect of front‐of‐package nutrition labels on the choice of low sugar products
Chiara Mauri, Laura Grazzini, Aulona Ulqinaku, Erika Poletti [Google Scholar]

When normative framing saves Mr. Nature: Role of consumer efficacy in proenvironmental adoption
Khoa T. Do, Chen-Ya Wang, Priyanko Guchait [Google Scholar]