INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

Customer heterogeneity and innovation‐based competitive strategy: A review, synthesis, and research agenda
—Amali Wijekoon, Sandeep Salunke, Gerard A. Athaide [Google Scholar]

Strategic and cultural contexts of real options reasoning in innovation portfolios
—Carsten Kaufmann, Alexander Kock, Hans Georg Gemünden [Google Scholar]

The effects of university–industry collaboration in preclinical research on pharmaceutical firms’ R&D performance: Absorptive capacity’s role
—Tetyana Melnychuk, Carsten Schultz, Alexander Wirsich [Google Scholar]

Atypical package design and product category prestige
—Tom Joonhwan Kim, Margaux Petitjean [Google Scholar]