J Con Res

Introduction

Journal of Consumer Research, 48(1)

INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs


https://academic.oup.com/jcr/issue/48/1

Beliefs about Whether Spending Implies Wealth
Heather Barry Kappes; Joe J Gladstone; Hal E Hershfield [Google Scholar]

The Politicization of Objects: Meaning and Materiality in The U.S. Cannabis Market
Aimee Dinnin Huff; Ashlee Humphreys; Sarah J.S. Wilner [Google Scholar]

Exploratory Shopping: Attention Affects In-Store Exploration and Unplanned Purchasing
Mathias C Streicher; Zachary Estes; Oliver B B├╝ttner [Google Scholar]

How Do Consumers React to Company Moral Transgressions? The Role of Power Distance Belief and Empathy for Victims
Haiyue (Felix) Xu; Lisa E Bolton; Karen Page Winterich [Google Scholar]

Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work
Rosanna K Smith; Michelle R Vandellen; Lan Anh N Ton [Google Scholar]

How the Eyes Connect to the Heart: The Influence of Eye Gaze Direction on Advertising Effectiveness
Rita Ngoc To; Vanessa M Patrick [Google Scholar]

How You Estimate Calories Matters: Calorie Estimation Reversals
Kaitlin Woolley; Peggy J. Liu [Google Scholar]

The Psychology of Marginal Utility
Xilin Li ; Christopher K Hsee [Google Scholar]