INTEREST CATEGORY: GLOBAL MARKETING
POSTING TYPE: TOCs

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https://www.abem.ca/x/JABEM-2021-V1N2.pdf
 
Editorial
Satyendra Singh

The role of the buyer’s dependence in the innovation-adaptability relationship: Does culture matter?
—Sara S. A. Abdalla & Koichi Nakagawa [Google Scholar]

How does quality experience affect customer’s repeat purchase? Evidence from a call center in the Philippines
—Michael Pasco & Carolyn Rose Lao [Google Scholar]

Cross-cultural context endorsement in visual e-commerce: A study of Dutch and Indian female consumers
—Peter Broeder [Google Scholar]

The robotic process automation in accounting: Impacts of relative advantage, trialability and user-friendly innovation adoption attributes
—Prince Joy T. Mappala & Michael Pasco [Google Scholar]

Stakeholder relationship management in African rural tourism development
—Alpheaus Litheko & Marius Potgieter [Google Scholar]

Book review
—Mirela Panait

Contributions relating to businesses in emerging markets can be submitted at jabem@abem.ca