ISBM Research Webinar


Direct and Spillover Effects of Product Recalls in Secondary Business-to-Business Markets, 9 Jul 2021


Author: Lori Nicolini

Register for the next ISBM B2B Research Webinar Series presentation Direct and Spillover Effects of Product Recalls in Secondary Business-to-Business Markets, hosted by the Institute for the Study of Business Markets (ISBM).

The next webinar presentation will be held on Fri, July 9 from 12:00PM-1:00PM ET, presented Khimendra Singh.  Khimendra is a PhD Candidate at the University of North Carolina. His primary research interests are:  adverse event, digital marketing, electric vehicle industry, and political advertising.

During these 1 hour webinar, the presenter will discuss their research for about 30 minutes. Then, a discussant will spend 10-15 minutes providing feedback on the research. The remainder of the time will be open for Q&A between the attendees and the presenter.

The webinar series is to provide a webinar venue for B2B marketing doctoral students and researchers to present their research and receive valuable feedback from ISBM’s global network of renowned B2B researchers and experts. Based on interest, ISBM will offer these “webinar” opportunities once a month.

For anyone interesting in watching, but unable to attend the “live” webinar, these sessions will be recorded and available on B2B Pulse ( which is free for practitioner members of ISBM and academics who register.


Register in advance for these webinars from our website

After registering, you will receive a confirmation email containing information about joining the webinar.

Please feel free to share this invitation with other B2B researchers/scholars/colleagues.

If you have any questions regarding this program specifically please reach out to Andrew Petersen (, ISBM Associate Director.

For questions on other ISBM programs you may also reach out to Stefan Wuyts (, ISBM Director or Lori Nicolini (, Program Coordinator.