INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/2040-7122/vol/15/iss/2

How to overcome online banner blindness? A study on the effects of creativity
—Qiang Yang, Yuanjian Zhou, Yushi Jiang, Jiale Huo [Google Scholar]

How a doer persuade a donor? Investigating the moderating effects of behavioral biases in donor acceptance of donation crowdfunding
—Theerthaana P., Hansa Lysander Manohar [Google Scholar]

Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
—Elizabeth H. Manser Payne, Andrew J. Dahl, James Peltier [Google Scholar]

Unveiling drivers and brand relationship implications of consumer engagement with social media brand posts
—Zalfa Laili Hamzah, Hazwani Abdul Wahab, Muhammad Waqas [Google Scholar]

From social capital to consumer engagement: the mediating role of consumer e-empowerment
—Rania B. Mostafa [Google Scholar]

A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
—Zheng Shen [Google Scholar]

Hey Alexa: examining the effect of perceived socialness in usage intentions of AI assistant-enabled smart speaker
—Sara H. Hsieh, Crystal T. Lee [Google Scholar]

How playable ads influence consumer attitude: exploring the mediation effects of perceived control and freedom threat
—Xiaohan Hu, Kevin Wise [Google Scholar]