INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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Full-Length Research Articles

Exploring How Disclosure Works for Listicle-Style Native Advertising: The Role of Persuasion Knowledge, Persuasion Appropriateness, and Supplementary Disclosure Effect of Brand Social Media
—DongJae (Jay) Lim, Nathaniel Evans, and Marilyn Primovic [Publisher] [Google Scholar]

Native Advertising in WeChat Official Accounts: How Do Ad–Content Congruence and Ad Skepticism Influence Advertising Value and Effectiveness?
—Jing Yang, Mengtian Jiang, and Linwan Wu [Publisher] [Google Scholar]

Building Brand Authenticity on Social Media: The Impact of Instagram Ad Model Genuineness and Trustworthiness on Perceived Brand Authenticity and Consumer Responses
—Jing Yang, Camilla Teran, Ava Francesca Battocchio, Ebbe Bertellotti, and Shannon Wrzesinski [Publisher] [Google Scholar]

Skippable Advertisement versus Full-Length Advertisement: An Empirical Analysis in a Developing Economy
—Wajeeha Aslam, Kashif Farhat, and Imtiaz Arif [Publisher] [Google Scholar]

Rapid Communication

‘Role’ of the Dice: An Exploratory Analysis of Gamer Perceptions and Interpretations of Loot Box Advertising
—Kimberly Kelling and Samuel Tham [Publisher] [Google Scholar]