POSTING TYPE: TOCs

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https://www.sciencedirect.com/journal/international-journal-of-research-in-marketing/vol/38/issue/2

Online display advertising for CPG brands: (When) does it work?
—Bernadette J. van Ewijk, Astrid Stubbe, Els Gijsbrechts, Marnik G. Dekimpe [Google Scholar]

Omnichannel marketing: Are cross-channel effects symmetric?
—Venkatesh Shankar, Tarun Kushwaha [Google Scholar]

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer’s own channels
—Erik Maier, Jaap Wieringa [Google Scholar]

The existence and persistence of the pay-per-use bias in car sharing services
—Katharina Dowling, Puneet Manchanda, Martin Spann [Google Scholar]

Content analysis of fake consumer reviews by survey-based text categorization
—Sangkil Moon, Moon-Yong Kim, Dawn Iacobucci [Google Scholar]

Cents of self: How and when self-signals influence consumer value derived from choices of green products
—Darcie Dixon, Sven Mikolon [Google Scholar]

Special Section: Engagement-facilitating technology and stakeholder wellbeing

Consumers’ technology-facilitated brand engagement and wellbeing: Positivist TAM/PERMA- vs. Consumer Culture Theory perspectives
—Linda D. Hollebeek, Russell Belk [Google Scholar]

Developing firms’ growth approaches as a multidimensional decision to enhance key stakeholders’ wellbeing
—V. Kumar, Divya Ramachandran [Google Scholar]

The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems
—Bieke Henkens, Katrien Verleye, Bart Larivière [Google Scholar]

Engagement behavior and financial well-being: The effect of message framing in online pension communication
—Wiebke Eberhardt, Elisabeth Brüggen, Thomas Post, Chantal Hoet [Google Scholar]

Competition versus cooperation: How technology-facilitated social interdependence initiates the self-improvement chain
—Tobias Wolf, Steffen Jahn, Maik Hammerschmidt, Welf H. Weiger [Google Scholar]

Customer engagement in online social crowdfunding: The influence of storytelling technique on donation performance
—Nurlita Devian Robiady, Nila Armelia Windasari, Arfenia Nita [Google Scholar]

Impact of patient portal behavioral engagement on subsistence consumers’ wellbeing
—Husain Salilul Akareem, Ahmed Shahriar Ferdous, Mikala Todd [Google Scholar]

Vulnerable consumer engagement: How corporate social media can facilitate the replenishment of depleted resources
—Judith Fletcher-Brown, Sarah Turnbull, Giampaolo Viglia, Tom Chen, Vijay Pereira [Google Scholar]