MASSIG Emerging Scholar


Courtney Azzari has won the AMA Marketing & Society SIG's 2021 Emerging Scholar Award


Author: Marie Yeh

The Marketing and Society SIG of the AMA is pleased to announce Courtney Azzari as this year’s MASSIG Emerging Scholar Award winner. This award recognizes a marketing academic in the early stages of his or her career who has made significant contributions to research advancing the study of marketing and societal issues.

Courtney earned her PhD in Marketing at the University of Wyoming and is now an Assistant Professor of Marketing at University of North Florida. In her research, Dr. Azzari focuses on issues related to services marketing and transformative consumer research. Her work seeks to better understand how individuals consume services to enhance personal and environmental well-being during transformational experiences and rituals, as well as the manifestation of this process for service providers and related consumption activities. Dr. Azzari also researches issues of consumer vulnerability and social justice. Published in Journal of Service ResearchJournal of Services MarketingJournal of Public Policy & MarketingJournal of MacromarketingJournal of the Association for Consumer ResearchConsumption Markets & Culture, and Journal of Consumer Affairs, her work has examined funerary services, social services, healthcare, and natural disaster recovery. Overall, her work aims to understand how service providers can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues.

Dr. Azzari was awarded the 2016 Charles C. Slater Award for best article in Journal of Macromarketing as well as received a 2021 AMA-EBSCO Responsible Research in Marketing Award. She also serves on the Editorial Review Board of the Journal of Consumer Affairs.