HigherEd SIG Lifetime Achievement Award

Introduction

The AMA's Marketing for Higher Education SIG announces that Victoria L. Crittenden and Deborah F. Spake have won its Lifetime Achievement Award

HigherEd SIG Lifetime Achievement Award

Higher Ed SIG Logo

The American Marketing Association Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce:

HigherEd SIG Lifetime Achievement Award

The American Marketing Association Marketing for Higher Education Special Interest Group (Higher Ed SIG) is pleased to announce:

Drs. Victoria L. Crittenden and Deborah F. Spake as the 2021 recipients of the Lifetime Achievement Award.

The HigherEd SIG Lifetime Achievement Award honors a marketing scholar who has demonstrated distinct accomplishments and dedication to the area of higher education in the marketing discipline. We are delighted to present the award to two worthy recipients in 2021.

Still Photo Victoria CrittendenVictoria L. Crittenden is Professor of Marketing and Peter M. Black Endowed Faculty Scholar at Babson College (USA). Vicky is editor of Go-to-Market Strategies for Women Entrepreneurs: Creating and Exploring Success published by Emerald Group Publishing in 2019 and a co-author of Direct Selling: A Global and Social Business Model forthcoming at Business Expert Press. Additionally, she serves as editor of the Journal of Marketing Education. Her research interests are vast but focus currently in entrepreneurship, digitalization, and direct selling, and she has published in journals such as the Journal of the Academy of Marketing Science, Entrepreneurship Theory & Practice, Journal of Business Research, Psychology & Marketing, Marketing Letters, Sloan Management Review, Business Horizons, and Journal of Marketing Education. Amongst many awards and honors, more recently Vicky received the AMS CUTCO/Vector Distinguished Marketing Educator Award in 2021 and the Circle of Honor award from the Direct Selling Education Foundation in 2019.

Still Photo of Deborah SpakeDeborah F. Spake is Dean of the College of Business Administration and Professor of Marketing at Kent State University.  Deborah serves on the Initial Accreditation Committee (IAC) for AACSB, co-created the Seminar for New Associate Deans offered by AACSB, and regularly chairs or serves on AACSB peer review teams. Deborah has previously served as President of the MidAmerican Business Deans Association and past-Executive Director of the Society for Marketing Advances. She completed the Institute for Educational Management (IEM) certificate program at Harvard and has contributed to higher education research on topics related to university branding, student satisfaction, and service learning.

The HigherEd SIG is pleased to offer this award to Drs. Crittenden and Spake, who will be presented with the award at the AMA Summer Educators’ Conference in August.

Congratulations, Drs. Crittenden and Spake!