INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

http://in.sagepub.com/en-in/sas/marketing-in-the-digital-age/book278353

MARKETING IN THE DIGITAL AGE
Dinesh Kumar
(Sage Publishing, 2021)
ISBN 9789353887681 (paperback) | ISBN 9789353887698 (epub) | ISBN 9789353887704 (ebook)

Table of Contents

1. Traditional Digital Marketing
2. Creating Digital Value
3. Customer Relationship Management and Digital Tools
4. Online Consumer Behaviour
5. Digital Marketing Environment
6. Social Media and Marketing
7. Brand Building in the Digital Age
8. Digital Marketing Strategy
9. Digital Marketing Tools and Technologies
10. Trends in Digital Marketing
Index