INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: Awards

Author: Thomas Dotzel

The AMA Marketing Strategy SIG is delighted to announce that Frank Germann is the winner of the 2021 Varadarajan Award for Early Career Contributions to Marketing Strategy Research. A three-member selection committee consisting of Sundar Bharadwaj, Neil Morgan, and P.K.Kannan found Prof. Germann’s research accomplishments to be highly commendable and deserving of this year’s award.

Prof. Germann earned his Ph.D. in Marketing from Pennsylvania State University in 2012. He is currently an Associate Professor of Marketing at the Mendoza College of Business, University of Notre Dame. His research focuses on marketing strategy, specifically how marketing actions (e.g., the use of marketing/customer analytics; advertising), marketing personnel (e.g., the chief marketing officer), and marketing assets (e.g., brands) influence firm performance. Prof. Germann’s research has been published in top academic journals, including the Journal of Marketing and Journal of Consumer Research.  Prof. Germann was named an MSI Young Scholar in 2017, and he has also won the 2020 Sheth Foundation/Journal of Marketing Award and was a finalist for the 2016 Paul Root and Shelby D. Hunt/Harold H. Maynard awards. 

Congratulations to Frank Germann.

Previous winners of the award include: Peter Golder, Sundar Bharadwaj, Kay Lemon, Rajesh Chandy, Aric Rindfleisch, Rajdeep Grewal, Stefan Stremersch, Koen Pauwels, Werner Reinartz, Raji Srinivasan, Natalie Mizik, Rob Palmatier, Debanjan Mitra, Shrihari (Hari) Sridhar, Er (Eric) Fang, Kapil Tuli, J. Andrew Petersen, Denish Shah, Andrew Stephen, and Anindita Chakravarty.