INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://link.springer.com/journal/41262/volumes-and-issues/28-4

The real purpose of purpose-driven branding: consumer empowerment and social transformations
—Monika Hajdas, Ryszard Kłeczek [Google Scholar]

Arctic narratives: brewing a brand with neolocalism
—Janne P. Ikäheimo [Google Scholar]

Omnichannel retailer brand experience: conceptualisation and proposal of a comprehensive scale
—Marta Frasquet-Deltoro, Alejandro Molla-Descals, Maria-Jose Miquel-Romero [Google Scholar]

Spillover effects of competitive rivalry on brand extensions
—Nicolas Pontes, Vivian Pontes [Google Scholar]

Cocreated brand value: theoretical model and propositions
—Linda D. Hollebeek, Moira K. Clark, Wafa Hammedi, René Arvola [Google Scholar]

Green or social? An analysis of environmental and social sustainability advertising and its impact on brand personality, credibility and attitude
—Frauke Sander, Ulrich Föhl, Nadine Walter, Vera Demmer [Google Scholar]

Intra-brand image confusion: effects of assortment width on brand image perception
—Malek Simon Grimm, Ralf Wagner [Google Scholar]