INTEREST CATEGORY: INNOVATION AND TECH
POSTING TYPE: TOCs

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Special issue: Digital Marketing

Guest Editorial: A special section on digital marketing
—Hatice Kizgin, Anabel Gutierrez, Bhavini Desai, Delia Vazquez, Nripendra Rana [Publisher] [Google Scholar]

Segmenting the audience of a cause-related marketing viral campaign
—Elísabet Mora, Natalia Vila-Lopez, Inés Küster-Boluda [Publisher] [Google Scholar]

Eye tracking technology to audit google analytics: Analysing digital consumer shopping journey in fashion m-retail
—Zofija Tupikovskaja-Omovie, David Tyler [Publisher] [Google Scholar]

Social media influencers’ narrative strategies to create eWOM: A theoretical contribution
—Shuang Zhou, Liz Barnes, Helen McCormick, Marta Blazquez Can [Publisher] [Google Scholar]

Online video channel management: An integrative decision support system framework
—Stephen L. France, Yuying Shi, Mahyar Sharif Vaghefi, Huimin Zhao [Publisher] [Google Scholar]

Setting the future of digital and social media marketing research: Perspectives and research propositions
—Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang [Publisher] [Google Scholar]