AAA Best Articles

Introduction

The American Academy of Advertising announces 2020 best articles for J Adv, J Interactive Adv and J Current Issues Res Adv

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: Journal News

Author: Herbert Jack Rotfeld


At their recent annual conference, the American Academy of Advertising announced the selection of 2020 best articles in their three journals, with the articles available for free access for the remainder of the year.

The Journal of Current Issues and Research in Advertising 2020 Best Article is:

Eric Haley (2020) , “Consumer Sense Making of Political Front Group Messages,” Journal of Current Issues and Research in Advertising, 41 (2), 160-170.

The article is available for free access through the remainder of this year by clicking:

https://www.tandfonline.com/doi/full/10.1080/10641734.2019.1657045

 

The Journal of Advertising 2020 Best Article is:

Akshaya Vijayalakshmi, Meng-Hsien (Jenny) Lin, Russell N. Laczniak, (2020), “Evaluating Adolescents’ Responses to Internet Ads: Role of Ad Skepticism, Internet Literacy, and Parental Mediation,” Journal of Advertising, 49 (3), 292-308

The article is available for free access through the remainder of this year by clicking:

https://www.tandfonline.com/doi/full/10.1080/00913367.2020.1770639

 

The Journal of Interactive Advertising 2020 Best Article is:

Joseph T. Yun, Brittany R. L. Duff, Patrick T. Vargas, Hari Sundaram, Itai Himelboim (2020), “Computationally Analyzing Social Media Text for Topics: A Primer for Advertising Researchers,” Journal of Interactive Advertising, 20 (1), 47-59

The article is available for free access through the remainder of this year by clicking:

https://www.tandfonline.com/doi/full/10.1080/15252019.2019.1700851