Mar Letters
Introduction
Marketing Letters, 32(2)
POSTING TYPE: TOCs
https://link.springer.com/journal/11002/volumes-and-issues/32-2
Religiosity’s influence on stability-seeking consumption during times of great uncertainty: the case of the coronavirus pandemic
—Elizabeth A. Minton, Frank G. Cabano [Google Scholar]
How limited consumption experiences affect word of mouth
—Christina Saenger, Veronica L. Thomas [Google Scholar]
The Chief Marketing Officer: an antidote to myopic earnings management practices
—Preetinder Kaur, Sridhar N Ramaswami, Raghuram Bommaraju [Google Scholar]
Text is gendered: the role of letter case
—Aekyoung Kim, Sam J. Maglio [Google Scholar]
All that glitters is not gold: when glossy packaging hurts brand trust
—Yegyu Han, Mario Pandelaere [Google Scholar]
The role of betrayal in the response to value and performance brand crisis
—Ilaria Baghi, Veronica Gabrielli [Google Scholar]
Consumer responses toward symmetric versus asymmetric facial expression emojis
—Ganga S. Urumutta Hewage, Yue Liu, Ze Wang, Huifang Mao [Google Scholar]
Emotion regulation in the marketplace: the role of pleasant brand personalities
—Rebecca K. Trump, Kevin P. Newman [Google Scholar]
Does it pay off to smile even it is not authentic? Customers’ involvement and the effectiveness of authentic emotional displays
—Stephan Olk, Dieter K. Tscheulin, Jörg Lindenmeier [Google Scholar]