J Res Interactive Mar


Journal of Research in Interactive Marketing, 15(1)



Flow matters: antecedents and outcomes of flow experience in social search on Instagram
Leslie Cuevas, Jewon Lyu, Heejin Lim [Google Scholar]

A conceptual framework for understanding the antecedents and consequences of social selling: a theoretical perspective and research agenda
Barbara Barney-McNamara, James Peltier, Pavan Rao Chennamaneni, Keith Eric Niedermeier [Google Scholar]

Examining consumer participation on brand microblogs in China: perspectives from elaboration likelihood model, commitment–trust theory and social presence
Zheshi Bao, Dongdong Wang [Google Scholar]

The impact of storytelling in creating firm and customer connections in online environments
Elyria Kemp, McDowell Porter III, Nwamaka A. Anaza, Dong-Jun Min [Google Scholar]

Enhancing the value co-creation process: artificial intelligence and mobile banking service platforms
Elizabeth H. Manser Payne, James Peltier, Victor A. Barger [Google Scholar]

The role of perceived social media agility in customer engagement
David Gligor, Sıddık Bozkurt [Google Scholar]

New frontiers and future directions in interactive marketing: Inaugural Editorial
Cheng Lu Wang [Google Scholar]

You absolutely (don’t) need this!examining differences on customer engagement components for (anti)haul youtubers’ videos
Nieves García-de-Frutos, Antonia Estrella-Ramón [Google Scholar]

Exploring the optimized social advertising strategy that can generate consumer engagement with green messages on social media
Young Kyu Kim, Mark Yi-Cheon Yim, Eunjin (Anna) Kim, William Reeves [Google Scholar]