INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs

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Editorial

How to Get Published in the Journal of Advertising: Tips from the Inside
—Shelly Rodgers [Publisher] [Google Scholar]

Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers
—Scott Connors, Katie Spangenberg, Andrew Perkins & Mark Forehand [Publisher] [Google Scholar]

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
—Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson [Publisher] [Google Scholar]

Olympic Sponsorships and Brand Value: An Empirical Analysis
—Atefeh Yazdanparast & Omer Bayar [Publisher] [Google Scholar]

Literature Review Corner

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
—Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects |
—Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend [Publisher] [Google Scholar]

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
—Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
—Federico de Gregorio & Kasey Windels [Publisher] [Google Scholar]