J Adv


Journal of Advertising, 50(2)



How to Get Published in the Journal of Advertising: Tips from the Inside
Shelly Rodgers [Publisher] [Google Scholar]

Health-Based Weight Stereotypes in Advertising: Perpetuating Unhealthy Responses among Overweight Identifiers
Scott Connors, Katie Spangenberg, Andrew Perkins & Mark Forehand [Publisher] [Google Scholar]

Under the Influence: Social Media Influencers’ Impact on Response to Corporate Reputation Advertising
Eunjin (Anna) Kim, Margaret Duffy & Esther Thorson [Publisher] [Google Scholar]

Olympic Sponsorships and Brand Value: An Empirical Analysis
Atefeh Yazdanparast & Omer Bayar [Publisher] [Google Scholar]

Literature Review Corner

The Value of Influencer Marketing for Business: A Bibliometric Analysis and Managerial Implications
Guoquan Ye, Liselot Hudders, Steffi De Jans & Marijke De Veirman [Publisher] [Google Scholar]

The Gamification of Branded Content: A Meta-Analysis of Advergame Effects |
Zeph M. C. van Berlo, Eva A. van Reijmersdal & Martin Eisend [Publisher] [Google Scholar]

Keeping Up with Media Multitasking: An Eye-Tracking Study among Children and Adults to Investigate the Impact of Media Multitasking Behavior on Switching Frequency, Advertising Attention, and Advertising Effectiveness
Emma Beuckels, Steffi De Jans, Veroline Cauberghe & Liselot Hudders [Publisher] [Google Scholar]

Are Advertising Agency Creatives More Creative Than Anyone Else? An Exploratory Test of Competing Predictions
Federico de Gregorio & Kasey Windels [Publisher] [Google Scholar]