INTEREST CATEGORY: MARKETING STRATEGY
POSTING TYPE: TOCs

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https://www.emerald.com/insight/publication/issn/0263-4503/vol/39/iss/4

Do stereotypes matter for brand attachment?
—Arnold Japutra, Sebastian Molinillo, Yuksel Ekinci [Google Scholar]

A new frontier: alcohol sponsorship activation through esports
—Sarah J. Kelly, Dymphna Van der Leij [Google Scholar]

Impact of consumer innovativeness on really new product adoption
—Mona Seyed Esfahani, Nina Reynolds [Google Scholar]

Sustainability-oriented strategy and Sustainable Development Goals
—Priscila Borin de Oliveira Claro, Nathalia Ramajo Esteves [Google Scholar]

Understanding the impact of CSR domain on brand relationship quality
—Amit Shankar, Rambalak Yadav [Google Scholar]

Factors affecting customer satisfaction on online shopping holiday
—Shian-Yang Tzeng, Myriam Ertz, Myung-Soo Jo, Emine Sarigöllü [Google Scholar]

Moral judgment and perceived justice in service recovery
—Ke Ma, Xin Zhong [Google Scholar]