J Bus Bus Mar


Journal of Business-to-Business Marketing, 28(1)


Brand Alliances and Stock Reactions
Francisco J. Mas, Juan Luis Nicolau & Aurora Calderón [Publisher] [Google Scholar]

The Mismatch between Call Frequency and Account Potential: Where the Money is
John Larson & Bernard Jaworski [Publisher] [Google Scholar]

Evaluating Service Quality and Service Value in Manufacturer-Distributor Settings: A Systems Approach
Hannu Kivijärvi & Aleksi Virta [Publisher] [Google Scholar]

Networking Capability and Commercialization Performance: The Role of Network Structure
Yasser Maghsoudi-Ganjeh, Naser Khani & Akbar Alem Alem-Tabriz [Publisher] [Google Scholar]

Practitioner Note

Are Women or Men Business-to-Business Salespeople More Engaged on the Job?
Lucy M. Matthews, Diane R. Edmondson & Cheryl B. Ward [Publisher] [Google Scholar]

Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry
Shih-Chieh Fang, Ching-Hui Chen & Chen-Wei Yang [Publisher] [Google Scholar]

Book Review

“Indistractable” by Nir Eyal with Julie Li, Dallas, TX, BenBella Books, 2019, $26.95 Hardcover, ISBN: 978-1-948836-53-1
Elizabeth J. Wilson [Publisher]