J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 28(1)
INTEREST CATEGORY: INTERORGANIZATIONAL
POSTING TYPE: TOCs
Brand Alliances and Stock Reactions
—Francisco J. Mas, Juan Luis Nicolau & Aurora Calderón [Publisher] [Google Scholar]
The Mismatch between Call Frequency and Account Potential: Where the Money is
—John Larson & Bernard Jaworski [Publisher] [Google Scholar]
Evaluating Service Quality and Service Value in Manufacturer-Distributor Settings: A Systems Approach
—Hannu Kivijärvi & Aleksi Virta [Publisher] [Google Scholar]
Networking Capability and Commercialization Performance: The Role of Network Structure
—Yasser Maghsoudi-Ganjeh, Naser Khani & Akbar Alem Alem-Tabriz [Publisher] [Google Scholar]
Practitioner Note
Are Women or Men Business-to-Business Salespeople More Engaged on the Job?
—Lucy M. Matthews, Diane R. Edmondson & Cheryl B. Ward [Publisher] [Google Scholar]
Implementing a Value Co-creation Network: Some Lessons from Taiwan’s Steel Industry
—Shih-Chieh Fang, Ching-Hui Chen & Chen-Wei Yang [Publisher] [Google Scholar]
Book Review
“Indistractable” by Nir Eyal with Julie Li, Dallas, TX, BenBella Books, 2019, $26.95 Hardcover, ISBN: 978-1-948836-53-1
—Elizabeth J. Wilson [Publisher]