INTEREST CATEGORY: CONSUMER BEHAVIOR
POSTING TYPE: TOCs

---

https://onlinelibrary.wiley.com/toc/15206793/2021/38/6

Special issue: Digital Gaming and Marketing

Fright, attention, and joy while killing zombies in Virtual Reality: A psychophysiological analysis of VR user experience
—Stuart M. Bender, Billy Sung [Google Scholar]

Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service
—Thilo Kunkel, Daniel Lock, Jason P. Doyle [Google Scholar]

Competitors’ envy, gamers’ pride: An exploration of gamers’ divergent behavior
—Rashmini Sharma, Gurmeet Singh, Shavneet Sharma [Google Scholar]

Reward‐based or meaningful gaming? A field study on game mechanics and serious games for sustainability
—Lucas Whittaker, Rebekah Russell‐Bennett, Rory Mulcahy [Google Scholar]

Freedom and giving in game streams: A Foucauldian exploration of tips and donations on Twitch
—Vignesh Yoganathan, Victoria‐Sophie Osburg, Callum James Stevens [Google Scholar]

Let’s play: Me and my AI‐powered avatar as one team
—Asad H. Butt, Hassan Ahmad, Muhammad A. S. Goraya, Muhammad S. Akram, Muhammad N. Shafique [Google Scholar]