INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: TOCs

https://www.emerald.com/insight/publication/issn/2042-6763/vol/11/iss/2
 
Improving the effectiveness of anti-texting and driving PSAs: the effect of ad elements on attitude change
Ilgım Dara Benoit, Elizabeth G. Miller, Elika Kordrostami, Ceren Ekebas-Turedi

Understanding how gamification influences consumers’ dietary preferences
—Selin Ögel Aydın, Metin Argan [Google Scholar]

Perceived vulnerability to COVID-19, dispositional optimism and intention to adopt preventive health behaviour: an experiment with anti-smoking advertising
—Payal S. Kapoor, Vanshita Singhal [Google Scholar]

Moving theory focus beyond individuals targeted for change: observing project stakeholder interactions
—Carina Roemer, Sharyn Rundle-Thiele, Patricia David [Google Scholar]

Why are some people not socially distancing during COVID-19? A segmentation study
—Denni Arli, Tyson Ang, Shuqin Wei [Google Scholar]