Mar Scales Handbook


Marketing Scales Handbook, 11


Volume 11 of the Marketing Scales Handbook series is available now. The ebook has detailed descriptions of 400 multi-item scales that have been used by scholars in their published studies of consumers. The material is totally new to the series. University libraries can get the ebook version from EBSCO or ProQuest (ISBN: 978-0-578-89993-0). The print version is only available at this time from Amazon.

Scale Reviews
Abandonment Likelihood (Permanent)
Activation (Energetic)
Ad Elicited Inspiration
Ad Targeting Based on Cross-Website Tracking
Ad Targeting Based on Inferred Personal Information
Ad Targeting Based on Stated Personal Information
Ad Targeting Based on Within-Website Tracking
Adventurous Self-Image
Affect Toward Receiving the Refund
Affective Response to the Ad (Fear)
Affective Response to the Brand (Evoking Nature)
Affective Response to the Object
Agentic Orientation of the Company (High)
Agentic Orientation of the Company (Low)
Aggression (Anger)
Aggression (Hostile)
Aggression (Physical)
Aggression (Verbal)
Aggressiveness of the Source
Anxiety (Death)
Appropriateness (General)
Arousal (Energetic)
Arousal (Hedonic Tone)
Arousal (Tense)
Association Between Two Products Promoted Together
Attachment to the Brand
Attachment to the Branded Product
Attention to the Person
Attitude Toward Advertising (Informative)
Attitude Toward Buying Locally Produced Foods
Attitude Toward Commercials (Negative)
Attitude Toward Customizing Products
Attitude Toward Referral Programs
Attitude Toward Rent-to-Own Businesses
Attitude Toward the Ad (Credibility)
Attitude Toward the Ad (Greenwashing)
Attitude Toward the Charity’s Financial Needs
Attitude Toward the Family Brand
Attitude Toward the Offer
Attitude Toward the Person (Admiration)
Attitude Toward the Person (Humorous)
Attitude Toward the Political Candidate
Attitude Toward the Sales Promotion (Price)
Attitude Toward the Service Provider (Knowledge of Customer’s Needs)
Attitude Toward the Sponsorship
Attitude Toward the Sponsorship
Attitude Toward the Webpage (Entertaining)
Attitude Toward the Webpage (Informativeness)
Attitude Toward the Webpage (Sensory Appeal)
Avoidance of Large Food Businesses
Avoidance of Products with a Particular Chemical
Behavioral Control (Situational)
Belief in Luck
Believability of the Virtual Reality Display
Belongingness (State)
Blame Attribution
Brand Anthropomorphism (Supportive)
Brand Authenticity
Brand Concept Fluency
Brand Exclusivity
Brand Forgiveness
Brand Improvement
Brand Loyalty
Brand Personality (Authoritative)
Brand Preference Compatibility With Partner
Branded App Usability (Personalization)
Branded App Usability (Speed)
Branded App Usability (User-Friendliness)
Charitability (General)
Child Labor Importance in Purchase Decisions
Closeness in the Dyadic Task
Cognitive Flexibility
Color Intensity
Commitment to the Service Provider
Communal Motive Attributions by the Company
Communal Orientation of the Company (High)
Communal Orientation of the Company (Low)
Community Participation Intentions
Community Support for the Team
Company Ratings Typicality
Competence (General)
Competitive Intensity of the Auction
Competitiveness (Interpersonal)
Concern About Time Until Retirement
Conflict Between Partners
Conformity of the Person in the Ad
Congruence (Self with Brand)
Congruence (Self with Brand Users)
Connectedness to the Community
Connectedness with an Individual
Corporate Social Responsibility (Company’s Ability)
Corporate Social Responsibility (Company’s Commitment)
Credibility of the Reviewer
Cultural Orientation (Horizontal Individualism)
Cultural Orientation (Vertical Collectivism)
Customer Journey Design (Consistency of Touchpoints)
Customer Journey Design (Context Sensitivity of Touchpoints)
Customer Journey Design (Thematic Cohesion of Touchpoints)
Customer Journey Effectiveness
Customer Participation Formalization
Decision-Making Avoidance (Domain Specific)
Decision-Making Confidence (Domain Specific)
Depletion of Mental Energy
Desirability of Control
Desirability of the Person
Desire for Autonomy
Desire for Competence
Desire for More Precise Information
Desire for Predictability
Desire for Rewards
Desire for Sensory Contact with the Person
Desire for Status Among Brand Users
Desire to Create by Hand
Developmental Feedback on Customer Participation
Diagnostic Cue Superiority (Sales vs. Stock Level)
Dichotomous Thinking
Diet Restriction
Disappointment (Anticipated Choice)
Discomfort (Affective)
Discomfort (Physical)
Discount Size
Disgust (Animal Reminder)
Disgust (Contamination)
Disgust (Core)
Distraction During the Shopping Trip
Distraction During the Shopping Trip Task
Distraction During the Task
Dominance of the Object
Donation Choice Autonomy
Donation Effort
Donation Likelihood
Drinking Intentions (Alcohol)
Driving Expertise
Ease of Visualization (Furniture in a House)
Economic Mobility
Eeriness of the Object
Efficacy of the App in Goal Pursuit
Effort to Follow Professional’s Advice
Emotionality (Anxiety)
Employee’s Active Problem Solving
Empowerment (Customer with Company)
Empowerment (Interpersonal)
Engagement with the Brand in the Game (Affective)
Engagement with the Brand in the Game (Cognitive)
Engagement with the Virtual Reality Display
Entitativity of the Sales Team (Cohesiveness)
Environmentalism Felt with the Product
External Search Ability
Facing Obstacles
Fashionable Self-Image
Financial Behaviors (Positive)
Financial Goal (Maximizing Gains)
Financial Goal (Minimizing Losses)
Financial Knowledge Confidence
Financial Literacy
Financial Responsibility
Financial Security (Expected Future)
Financial Situation (Negative Affect)
Financial Status
Financial Stress
Financially Constrained
Fit (Brand with Brand)
Fit (Brand With Cause)
Flow Experience
Flow (Going Against)
Fluency of the Font
Fresh Start Mindset
Goal Activation (Outcome-Focused Self-Improvement)
Goal Activation (Process-Focused Self-Improvement)
Goal Attainment Motivation
GOD’s Help with Personal Problems
GOD’s Intervention in One’s Life
GOD’s Protection From Harm
Health Condition Controllability
Healthiness of the Food
Healthy Eater Self-Image
Hispanic Acculturation in the U.S. (Language Use)
Hispanic Acculturation in the U.S. (Media Use)
Hispanic Acculturation in the U.S. (Social Relations)
Humanization of the Product
Identification with the Company
Identification with the Hobby
Identity Threat
Identity Threat (Language)
Imagery (Purchasing Associated Products)
Implicit Health Theory (Immutability)
Implicit Health Theory (Malleability)
Impression Management (Opinion Change)
Informativeness of the Recommendation
Informedness (Pre-purchase)
Interest in the Object’s Creation Story
Interest in the Sale
Intrasexual Competition
Involvement in the Study
Involvement with a Direct Bank Choice
Involvement with the Vlogger (Parasocial)
Isolation (Social)
Justice Restoration
Knowledge of Annuities (Subjective)
Liberalism (Political)
Likelihood of Saving Money
Love for a Partner
Misrepresentation by the Person
Mobile Financial App Error
Mobile Financial App Usage Likelihood
Mobile Phone Dependence
Morality of the Object
Morality of the Person
Motivation to Please
Narrative Transportation
Narrative Transportation of the Ad
Need to Connect with Other FAns
Neglect of Patient’s Medical Uniqueness
Openness to Learning
Originality of the Object
Owner Status Compared to Non-Owners
Parental Mediation of Child’s Online Activity
Parenting Emotions
Parenting Thoughts
Participation in Referral Reward Programs
Permanence of the Medium’s Format
Perseverance of Effort
Photo-Taking Distraction From the Experience
Power (Situational)
Power Distance in Organizations
Power in Product Domains (Companies vs. Consumers)
Power of the Company
Power of the Employee
Pressure to Finish
Price Consciousness
Primary Parental Responsibility for Child’s Future Needs
Primary Parental Responsibility for Child’s Immediate Needs
Produce Abnormality
Produce Safety
Product Anonymity
Product Experience Accuracy
Product Innovativeness (Comparative)
Product Purchase Embarrassment
Product Usage (Aggregate)
Product Usage (Periodic)
Product Usage (Public or Private)
Product’s Past Identity
Product’s Story
Prosocial Behavior (Interpersonal)
Psychological Ownership (Control Route)
Psychological Ownership (Knowledge Route)
Psychological Ownership (Self-investment Route)
Psychological Ownership By Another Customer
Psychological Ownership By Another Person
Public Commitment to a Brand
Purchase Likelihood
Pushed By an External Force
Quality Consciousness
Quality of the Produced Foods (Local vs. Distant)
Quality of the Product
Quality Variance (Products)
Reactance (Need for Agency)
Recycling Rumination (Transformation into New Products)
Regret (Anticipated Choice)
Regret for Actions Taken
Relational Influence on Food Decisions
Relationship Formation Activation
Relationship Maintenance Activation
Relationship Norm Orientation (Communal vs. Exchange)
Repatronage Intention
Request for Legal Help
Response to Sub-Goal Success (Licensing)
Response to Sub-Goal Success (Persistence)
Responsibility in the Dyadic Decision Process
Revenge Intensity
Review Specificity
Reviewer’s Writing Effort
Risk (Financial)
Risk (Psychological)
Risk (Social)
Riskiness of the Purchase
Role Clarity in the Community
Romantic Attachment Style (Anxiety)
Romantic Motivation Activity
Romantic Relationship Intentions
Romantic Status
Satisfaction with Personal Sacrifice
Satisfaction with the Bank
Satisfaction with the Product Purchased from a Particular Retailer
Satisfaction with the Salespeople’s Service
Saving Money a Particular Way
Schadenfreude (Malicious Joy)
Security of the Credit Card App
Self-Brand Signaling in Online Posting
Self-Consciousness (Private)
Self-Control (Spending)
Self-Efficacy (Financial)
Self-Efficacy (Financial)
Self-Efficacy (General)
Self-Efficacy (General)
Self-Efficacy (Life)
Self-Worth Due to GOD’s Love
Seller Influence Tactics (Information Exchange & Recommendations)
Seller Influence Tactics (Ingratiation & Inspirational)
Seller Influence Tactics (Threats & Promises)
Sensory Control (Touch)
Sensory Control (Voice)
Sensory Feedback (Visual)
Sensory Stimulation
Service Failure Severity
Service Performance Expectations
Service Quality (Employee’s Empathy)
Similarity to Members of the Community
Size (General)
Social Bonding Importance
Social Categorization Within the Community
Social Costs of Making Recommendations
Social Dominance Orientation
Social Dominance Orientation
Social Rejection Due to Choice
Social Status Pursuit Within the Community
Softness of the Object
Softness of the Object
Softness of the Object
Softness of the Object
Spatial Presence
Special Treatment of Customers Based on Financial Status
Specialness Felt with the Product
Sponsor’s Concern For the Event
Sponsor’s Effect on Brand Purchase
Sponsor’s Effect on Event Attendance
Stability (Personal)
Stability (Social)
Status Felt in The Restaurant
Status of the Employee
Status of the Restaurant
Stock Market Investment Experience
Stock Market Investment Risk Aversion
Stock Performance Expectations
Stock Performance Uncertainty
Subscription’s Benefits
Subscription’s Cost
Success In the Class
Success on the Exam
Sunscreen Usage Likelihood
Support for the Upgrade
Supported in All Situations
Task Affirmation of Core Values
Taste Evaluation
Temporal Focus
Temporal Proximity of Wait Period
Thinness Importance
Threatened (Identity)
Tie Strength
Tightness (Country)
Tightness (Personal)
Tipping Importance
Travel Intention
Trust in Algorithms (Affective)
Trust in Algorithms (Cognitive)
Trust in the Technological Interface
Uncertainty (Aleatory)
Uncertainty (Epistemic)
Understanding the Company’s Business
Uniqueness of the Object
Uniqueness (Self)
Value of the Company’s Donation
Value of the Investment
Variety in Product-by-Attribute Table
Variety-Seeking Tendency (Brands)
Visual Attractiveness
Visual Complexity of the Object
Warmth (General)
Warmth (General)
Website Usage Intensity
Website Usage Intention
Willingness to Interact with the Salesclerk Again
Willingness to Recycle
Willingness to Take Investment Risk
Willingness to Visit Again
Word-of-Mouth Intention (Positive)
Word-of-Mouth Intention (Positive)
Word-of-Mouth Pleasure (Product)
Subject Index
About the Author