J Mar Comm

Introduction

Journal of Marketing Communications, 27(4)

INTEREST CATEGORY: MARKETING COMMUNICATIONS
POSTING TYPE: TOCs


Feel, think, avoid: Testing a new model of advertising avoidance
Louise Kelly, Gayle Kerr, Judy Drennan & Syed Muhammad Fazal-E-Hasan [Publisher] [Google Scholar]

The effect of CSR expectancy violation: value from expectancy violation theory and confirmation bias
Sun-Young Park, Moonhee Cho & Soojin Kim [Publisher] [Google Scholar]

How unsponsored, online user-generated content impacts consumer attitudes and intentions toward vaccinations
T. J. Weber, Darrel D. Muehling & Ioannis Kareklas [Publisher] [Google Scholar]

Using topdog versus underdog brand biography in advertising: Effects of similarity and consumption decision of non-deceptive counterfeits
Komal Nagar [Publisher] [Google Scholar]

Is it all for show?: Environmental brand identification on skin care and cosmetic websites
Michelle I. Seelig, Ruoyu Sun, Huixin Deng & Sanchary Pal [Publisher] [Google Scholar]