J Macromar


Journal of Macromarketing, 41(2)


A Macromarketing Prescription for Covid-19: Solidarity and Care Ethics
Haseeb A. Shabbir, Michael R. Hyman, and Alena Kostyk [Publisher] [Google Scholar]


Megamarketing in The Post-Pandemic Era: Rebalancing Political and Social Power
Philip Kotler, Hermawan Kartajaya, and Abdullah Alaydrus [Publisher] [Google Scholar]

Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective
Gene Laczniak and Clifford Shultz [Publisher] [Google Scholar]

Spinning: Zooming in an Atypical Consumer Behavior
Olivier Mesly [Publisher] [Google Scholar]

Trust-Driven Entrepreneurship for Community Well-Being of Refugees and Their Local Hosts
Zeynep Baktir and Forrest Watson [Publisher] [Google Scholar]

Techno-Social Disruption, Autobiographical Obsolescence and Nostalgia: Why Parental Concerns about Smart Phones and Social Media Have Historical Precedents as Old as the Printed Word
Charles Areni [Publisher] [Google Scholar]

From Solidity to Liquidity: Macro-Level Consumption Patterns in the Sharing Economy
Swapnil Saravade, Reto Felix, and A. Fuat Fırat [Publisher] [Google Scholar]

Normalized Heterotopia as a Market Failure in a Spatial Marketing System: The Case of Gated Communities in India
Himadri Roy Chaudhuri and Sujit Raghunathrao Jagadale [Publisher] [Google Scholar]

Understanding the Brazilian Consumerism Movement from a Decolonial Perspective: The Case of Proteste
Marcus Wilcox Hemais and Rafaela Barbosa Ferreira dos Santos [Publisher] [Google Scholar]

The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System
Cristina Mele and Tiziana Russo Spena [Publisher] [Google Scholar]

Brand Externalities: A Taxonomy
Shoaib M. Farooq Padela, Ben Wooliscroft, and Alexandra Ganglmair-Wooliscroft [Publisher] [Google Scholar]

Market Development and Value Creation for Low Socioeconomic Segments in Emerging Markets: An Integrated Perspective Using the 4A Framework
Moutusy Maity and Ramendra Singh [Publisher] [Google Scholar]

Promoting Bank Usage Habits in Africa’s Savings Mobilization Programs: A Strategic Marketing Perspective
Charlene A. Dadzie, Evelyn M. Winston, Alvin J. Williams, and Kofi Q. Dadzie [Publisher] [Google Scholar]

Marketing System Failure: Revisioning Layton’s Marketing System Model
Janine Williams, Janet Davey, and Micael-Lee Johnstone [Publisher] [Google Scholar]

Book Reviews

Museum Marketization: Cultural Institutions in the Neoliberal Era
Terrence H. Witkowski [Publisher] [Google Scholar]

The Worst Is Yet to Come: A Post-Capitalist Survival Guide
Kallum Pembro [Publisher] [Google Scholar]

Brand Hate: Navigating Consumer Negativity in the Digital World
Eric Krszjzaniek [Publisher] [Google Scholar]