Better Marketing for a Better World

Introduction

Webinar, 12 May 2021

INTEREST CATEGORY: MARKETING AND SOCIETY
POSTING TYPE: Revisits

Author: Christine Moorman

May 12, 2021: Journal of Marketing Webinar on “Better Marketing for a Better World,” 1PM Eastern

Register to participate in the May 12 Webinar at 1PM Eastern

Presented by Special Issue Editors, Rajesh Chandy (London Business School), Gita Johar (Columbia Business School), Christine Moorman (Duke University), and John Roberts (University of New South Wales)

Marketing has the power to improve lives, sustain livelihoods, strengthen societies, and benefit the world at large. At the same time, marketing can have a dark side—it has the power to hurt consumers, employees, communities, markets, institutions, and the environment that surrounds us. The Special Issue of the Journal of Marketing on Better Marketing for a Better World (BMBW) brings together wide-ranging research to assess, illuminate, and debate whether, when, and how marketing contributes to a better world. This webinar will launch the BMBW initiative—and the Special Issue—by addressing the many challenges we face as a field in developing new BMBW knowledge, and the many opportunities we have to overcome them. Join the Special Issue Editors Rajesh Chandy, Gita Johar, Christine Moorman, and John Roberts, for a discussion and debate about how to approach these challenges, and about how to harness these opportunities to contribute to a better world.

Read the entire Special Issue

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